Victoria Parr
Director, Social Research
Victoria began her research career working within a social and government team of global market research agency, and since that time has continued to specialise in the sector.
While originally working with qualitative and quantitative methodologies, Victoria now specialises in qualitative research while working closely with the quantitative team on government projects.
Over her career, Victoria has conducted research for state and federal government and not for profit organisations across a range of topic areas including health, the environment and climate change, gaming, education, cybersafety and transport. She frequently deals with highly sensitive subject matter, and difficult to reach target audiences and works very closely with research partners who specialise culturally and linguistically diverse and Indigenous audiences.