John Bullen
Senior Advisor
John set up ‘Blue Moon Research and Planning' (now GfK Blue Moon) in 1992, prior to which he worked as an advertising agency Planner in London and Sydney.
Given his advertising background, his particular interest remains strategic and communication research.
Despite all the flights and late nights, John remains fascinated by people, and the challenge of getting them to open up to a complete stranger, whether it is about their favourite brand, or how they feel about something quite personal (bet not many of you have chatted to a bloke for 45 minutes about erectile dysfunction!)