Our Approach
At GfK bluemoon we like to design studies and techniques to solve specific, individual problems. We don't only use ‘off the peg' methodologies. So, rather than trying to dazzle you with a list of techniques we'd like to tell you a little bit about the way we do business:
- We employ only senior researchers
- The planning component is naturally integrated into the research process: we believe that research should make a difference to a business
- For us, ongoing consultation is part and parcel of the job
- We undertake virtually all types of research, from brand positioning to choice modelling, needs analyses to initiative evaluation
- Our clients are given a stand-alone, directional document on the day of the debrief
- We are not a factory. We do not have field or data processing departments. This leaves us time to focus on the real issue: our clients and finding the solutions to their problems